Work with me

Send me the account. I'll tell you where it's stuck.

For 8- and 9-figure e-commerce brands where growth has flattened or CAC is climbing, with a team already running paid.

Request a conversation
I reply within 24 hours.
01
Two ways to work

A first call is for both of us to decide if it's a fit.

I'm in the accounts myself. You won't be sold by a senior person and then handed to a junior one.

As a consultant
A handful of brands at a time, privately, alongside your team.
Hands-on, through Misfit Marketing
In the accounts as your media buyer. Nine clients, maximum; no long-term contract.
02
Fit

Usually the account has outgrown how it's measured and how decisions get made. Someone is already pushing the buttons.

This is for
8- and 9-figure e-commerce brands with a team already running paid, where growth has flattened or CAC is climbing.
Not for
Launching paid from scratch, or an agency of record across every channel. If you want a second opinion you already agree with, we'll both waste the call.
03
The call

You give me read access, I go through the account, and I tell you where it's really stuck and what I'd do first. If that's a fit for Misfit, we talk about that. If it isn't, I'll say so.

Request a conversation

Tell me about the account.

I read every request and reply within 24 hours.

04
Questions
Who is Curtis Howland?
A DTC performance marketer and VP at Misfit Marketing, with over $150M in managed ad spend and $100M+ on Meta across 20,000+ ads.
What is Misfit Marketing?
A performance marketing agency for direct-to-consumer ecommerce brands, founded in 2019, working with brands spending $250K+ per month on paid media. It caps at nine clients. Not to be confused with other companies using the same name.
Is Curtis Howland personally in the accounts?
Yes. He is VP at Misfit Marketing and works in client accounts directly, so you are not sold by a senior person and then handed to someone else.
What is the minimum ad spend to work with Misfit Marketing?
$250,000 per month. Brands spending less get more out of the free tools and frameworks on the site.
Does Misfit Marketing require a long-term contract?
No. Engagements run on 15 days notice.

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