Frameworks
Frameworks.
The benchmarks I use with clients, drawn from $150M+ in managed ad spend. Each one gives the sample size behind the number, and when it stops holding.
01
Published
- What is a good hook rate on Meta ads?A good hook rate on Meta ads is 30 to 40%. Below 25%, kill the ad. Above 40%, scale it. Hook rate is 3-second video views divided by impressions.Read →
- Why do a few ads end up with most of your ad spend?Ad creative follows a power law. Your top 1 to 2% of ads should be doing about 50% of total spend. Expect roughly 85% of creative to fail, and treat a blended hit rate of 10 to 15% as healthy.Read →
- How do you build a first-time customer P&L?Strip repeat revenue out entirely, then take new-customer gross revenue down through discounts, returns, COGS, and operational cost. What is left is the real budget you have to acquire a customer. Compare it against ad spend and you know whether growth is paying for itself.Read →
Get the weekly email.
One tactic a week, to 3,475 operators.