I find where 8- and 9-figure e-commerce brands can grow.
My work has taken me across some of the biggest e-commerce brands. Here are three common problems that I fix.
Optimizing numbers you do not trust just gets you to the wrong answer faster.
You don’t know which number to trust.
Every platform claims the same sale. If no number is trustworthy you cannot set a target, and without a target you cannot say what a good ad looks like.
You’re not properly using the ads you already made.
All digital channels have strong algorithms, but they do not know your business context, and they optimize to make those companies money, not you. Left alone they crown a winner early, starve everything else, and hand you a story about what worked that is really a story about what they funded.
What to make, how many, and how to test them.
Once allocation is right, production becomes the constraint, and it needs volume and diversity together. Roughly 85% of what you make will fail. That is fine, as long as you are testing it correctly.
A data analyst who had to go make marketing performance happen.
I started in the data. Once you have built the query yourself, you cannot unsee the assumptions inside the number.
I owned marketing at Carpe and learned the P&L implications. Being accountable for marketing performance, not reporting on it, is what taught me how to move it.
Now I run Misfit Marketing. Nine clients maximum, because most agencies optimize for retention and reporting instead of the founder’s P&L.
A first call: we evaluate each other.
I am working out whether I can move your number, and you are working out whether that is worth what it costs. There are two ways I work.
A handful of brands at a time, privately, alongside your team.
In the accounts as your media buyer. Nine clients, maximum; no long-term contract.
8-9 figure ecom brands with a team already running paid, where growth has flattened or CAC is climbing.
Launching paid from scratch, agency of record across every channel, or a second opinion you already agree with. If that is you, the tools above run on your own numbers, free.
You give me read access, I go through the account, and I tell you where it is actually stuck and what I would do first. If it is not a fit, I will say so.
I read every request and reply within 24 hours. How this works
Not the right fit? Get the weekly email instead.
One tactic a week, to 3,475 operators.