Podcast

Conversations with DTC operators

Long form chats with growth executives, CMOs, and founders who have actually built what most brands are still trying to figure out. Every episode comes with a written recap of what I learned.

Episodes

Episode 02·April 2026·8 min read

Hugo Pires

CMO of Sassy Saints. $2M to $20M in twelve months.

How Hugo grew Sassy Saints 10x in a year. Psychographic personas, the in-house creator program he stole from Comfrt, and a creative framework that maps concept x format and stretches one idea into ten tests.

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Episode 01·May 2026·12 min read

Christian Limon

Five exits, $28B. Growth executive at Wish.

How Christian made Wish the perfect ad client. $2B+ in Meta spend, 99.99% of it through DPA, and the math behind the $40M Lakers deal that paid pre-LeBron prices for post-LeBron media. Plus the Mayweather fight for $1M.

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More episodes coming. If you know an operator I should talk to, send them my way.

Curtis