Curtis Howland
I'm VP at Misfit Marketing. For six years I've worked inside the ad accounts of 8- and 9-figure e-commerce brands, usually after their growth has stalled.
Most of my week is spent inside ad accounts.
- Misfit Marketing
- The agency, where I'm VP. We run Meta and TikTok for e-commerce brands, plus attribution and creative testing. We take nine clients at a time and there's no long-term contract.
- Consulting
- I advise a few 9-figure brands at a time, working with their own team. Most of what I know about scaling Meta at that size came from those accounts.
- The podcast
- I talk to operators who've already built what most brands are still figuring out, then write up what I learned.
- Writing
- One tactic a week, with the numbers, sent to 3,475 operators.
A data analyst who had to go make marketing performance happen.
I see the same thing over and over. A founder inherits a media buying setup that looks fine on paper, while the unit economics underneath are breaking. My job is to show them what's really going on, then fix whatever is holding growth back.
I started in the data. Once you've built the query yourself, you can't unsee the assumptions inside the number.
I owned marketing at Carpe and learned the P&L side. Being accountable for performance, rather than reporting on it, taught me how to move it.
I run Misfit Marketing with nine clients maximum, because most agencies optimize for retention and reporting instead of the founder's P&L.
Most paid media problems are not paid media problems. They're creative, pricing, margin or organizational problems wearing a paid media mask.
A Meta account almost never drifts because of the bid strategy. It drifts because of the offer, the funnel or how often the team makes decisions.
So I spend my time on the few decisions that compound: the persona, the hero ad concept, the payback period and how fast you test. Get those right and most dashboard problems go away.
If growth has stalled, send me the account.
I'll tell you which of the three issues is holding it back and what I'd do first. If it's not a fit, I'll say so.
I read every request and reply within 24 hours.
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One tactic a week, to 3,475 operators.