Talk / Creator groups
The creative moat AI can't touch.
How we're spending 50% of ad budget on creators who cost 10% of total spend, and how to run it yourself.
Curtis Howland
VP, Misfit Marketing
Contents
Chapter 01 is free to read. Enter your email for the other ten.
- 01The test I want to walk you through
- 02The 2026 AI problem
- 03How most brands buy UGC today
- 04The creator group model
- 05Why creator groups become a moat
- 06The partnership ad tailwind
- 07What this costs
- 08Run it yourself in three steps
- 09Where this doesn't work
- 10What I want you to leave with
- 11I recommend you do this on your own
01
The result
The test I want to walk you through.
It's the first client we launched a creator group with, and it's setting records for new customer acquisition.
I've worked across nearly a dozen nine-figure brands, and I currently run paid social for brands doing $10M to $500M in annual revenue.
Quick context on me
I've spent $150M+ on paid ads, $100M+ of it on Meta.
50%
Ad spend
10%
Creative cost
3
Months of all-time acquisition records
Source: the 2026 test with our first creator group client.