Tools / III Production
UGC creator brief builder.
Build a creator brief and copy it in a few minutes. It runs in your browser, and the brief is never stored on a server.
Free tool
The UGC Brief Builder is free with a few details.
Fill in the details, copy the brief and send it to your creators. It takes 2 minutes.
How do you want to start?
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About this tool
What the UGC Brief Builder does.
The UGC Brief Builder turns a set of fields (brand, product, target customer, the winning ad to branch from, hook, tone, talking points and deliverables) into a complete creator brief, then copies it as formatted text you can paste into an email or a creator platform. The brief is built in your browser and copied to your clipboard. It's never stored on a server.
- How it works
- The form runs in the order a good brief reads, from brand info and the winning ad (and why it wins) to the element you're branching (new format, persona, hook, selling point or product presentation), then creative direction, deliverables, and dos and don'ts. Every brief starts with four fixed dos (be authentic, film vertically in 9:16, show the product in use and keep it under 60 seconds) and four fixed don'ts (don't read from a script, use filters or heavy editing, copy the winning ad shot for shot or bury the hook, since the first 3 seconds matter). A completeness score weights the fields that matter most (the hook, talking points and product basics weigh the most) and totals them to a percentage, so you can see at a glance whether a brief is ready to send. An optional AI mode reads your landing page URL and prefills the product, audience and tone, plus three suggested hooks framed as problem, result and curiosity.
- Expected input
- No CSV and no data upload. Type into the fields, or paste a landing page URL for the AI prefill. Deliverable presets fill format and length for TikTok (9:16, 21 to 34 seconds), Reels (9:16, 15 to 60 seconds), YouTube Shorts (9:16, 30 to 60 seconds) and Meta Feed (1:1 or 4:5, 15 to 30 seconds).
- Assumptions and limits
- Completeness counts a field once it's filled in, whether or not what's in it is any good. The funnel stage labels the brief and doesn't change the suggested content. If the AI analysis fails, the builder opens blank and you can fill everything in by hand.
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Next
- 01Creative PaceCheck whether your creative volume keeps up with your spend.Production
- 02Ad Scale ScatterPlot every ad on log spend by CPA to see what to scale, what to wait on and what to kill.Optimization
- 03MER AnalysisSee why a falling MER can still mean more profit, then test what happens if you scale.Measurement
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