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The tools and vendors I recommend to clients.

A short list of the software, agencies and resources I use or point clients to, drawn from $150M+ in managed ad spend. No affiliate links.

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Read weekly by operators at

Google, Procter & Gamble, Target, ByteDance, Ritual, Dr. Squatch, Lovevery, Koala, HiSmile, Tinuiti.

Newsletter subscribers, by employer. Their companies haven't endorsed this.

A systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Kartike S., on LinkedIn