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Claude skill Nº06 / Meta ads / video creative decisions

Video reach quadrant.

This Claude skill turns a Meta Ads Manager CSV export into one decision chart. It plots every video ad on cost per 1,000 people reached against ThruPlay rate, then sorts each one into scale, fix the hook, niche or cut.

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What's inside
  • 01The two axes that matterIt plots cost per 1,000 people reached against ThruPlay rate, because CTR rewards the few people who were already ready to act.
  • 02Four quadrants, four actionsScale gets budget, fix the hook gets a recut of the first three seconds, niche stays without forced scale, and cut moves the budget elsewhere.
  • 03Bubbles sized by spendSmall bubbles in the scale corner are proven winners you're barely funding.
  • 04Prospecting split from retargetingIt reads campaign and ad set names to split prospecting from retargeting, and you can override it when the account uses different words.
  • 05Inspect firstIt shows which columns mapped where and a per-ad table before it draws anything, and renders once you confirm.
  • 06A sample exportA synthetic 16-ad Meta export comes with it, so you can test the flow before you use real data.
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Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
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