Newsletter archive / Meta ads & DTC
The Curtis Howland newsletter archive.
This is every post from my newsletter, all 41 of them, from December 2025 to October 2026. It covers Meta ads, attribution, creative and DTC unit economics in one 339-page PDF with a linked contents page.
Get the PDF ↓
Free. PDF, 339 pages.
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What's inside
- 01Every post, newest firstAll 41 posts from December 2025 to October 2026, each linked back to the original.
- 02Meta adsScaling, creative testing, auditing an account and what's working in 2026.
- 03Attribution and measurementThe attribution stack, MER, nCAC and the first-customer P&L.
- 04CreativeThe static ad system, concept versus angle, and how I judge a performance creative.
- 05Checklists100 things to check before a launch, and 50+ things to have in place before scaling.
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Read weekly by operators at
Google, Procter & Gamble, Target, ByteDance, Ritual, Dr. Squatch, Lovevery, Koala, HiSmile, Tinuiti.
Newsletter subscribers, by employer. Their companies haven't endorsed this.
Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Kartike S., on LinkedIn
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More field studies
- The DTC landing page teardownField study Nº01. I classified and counted every landing page behind the paid social of 20 DTC brands, 266 pages across 11,999 live ads.PDF + CSV
- The first customer P&LOperator's template Nº01. This fully loaded P&L shows what platform CPA hides.XLSX
- Meta scaling stages 2026Operator's map Nº01. A Meta account goes through four stages, from “$10K a month and nothing sticks” to “$5M a month and boring on purpose.”PDF + XLSX