Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Essay Collection Nº01
The Curtis Howland Collection
The 18 essays from Curtis's Substack that operators keep coming back to. Meta ads, attribution, creative, and DTC unit economics. Pulled out of the archive and formatted as a single 220-page book you can read end to end.
What you get06 sections
- 01What's actually working on Meta in 2026, from $100M+ in DTC spend across dozens of accounts
- 02The DTC static ad system: patterns lifted from 67,852 ads across 106 brands (what a winning ad actually looks like)
- 038 types of attribution every DTC brand should know, the 3 Curtis actually uses, and how to implement the stack
- 04The Ecom Growth Checklist: 50+ things every DTC brand should have in place before scaling ad spend
- 05The full creative analysis system: why Curtis never analyzes losing ads, and what he does instead
- 06The 1st-time-customer P&L: stop making scaling decisions off blended MER
Signal
What operators are saying
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
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