Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Claude Skill Nº02
E-commerce Ad Copy Loop
A Claude skill that turns your Meta ads export into a copy performance readout and a shortlist of fresh primary text to test next. Built around the insight that when the same creatives run against multiple copy variants, you get a clean matrix. That lets you isolate what the words are doing from what the images are doing, rank the copy honestly, and see which angles win consistently instead of by luck.
What you get06 sections
- 01Ranks every primary text variant by CPA, CTR, CPC, and landing-page-to-buy CVR, using blended CPA that includes no-purchase spend so nothing is flattered
- 02Computes hit rate and spend-weighted win rate per copy so a broad winner is separated from a one-hit wonder carried by a single hero creative
- 03Diagnoses where the copies actually separate in the funnel (usually: losing copy has the highest CTR and cheapest CPC and the worst CPA, because vague hooks pull curious clicks that don't buy)
- 04Mines your own winners and competitor copy into an angle map, then finds the gap: territories that fit the winning mechanism but the brand is under-using
- 05Drafts fresh primary text and headlines that preserve the winning mechanism, add angle diversity, and flag anything net-new for compliance review
- 06Rerun every $50K to $100K in spend per category so the account's copy compounds over time
Signal
What operators are saying
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
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