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Claude skill Nº02 / DTC ad copy testing

E-commerce ad copy loop.

This Claude skill turns your Meta ads export into a copy performance readout and a shortlist of new primary text to test. When the same creatives run against several copy variants, it separates what the words are doing from what the images are doing.

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Free. Claude skill.
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What's inside
  • 01Every variant rankedIt ranks each primary text by CPA, CTR, CPC and landing-page-to-purchase rate, using blended CPA so nothing gets flattered.
  • 02Hit rate and win rateThey separate copy that wins broadly from copy carried by a single hero creative.
  • 03Where the copies separateIt finds the funnel stage where winning and losing copy split, which is often a vague hook pulling curious clicks that don't buy.
  • 04An angle mapIt maps your winners and competitor copy by angle, then finds the ones you're under-using.
  • 05Fresh copy to testIt drafts primary text and headlines that keep the winning mechanism, and flags anything new for compliance review.
  • 06A loop that compoundsRerun it every $50K to $100K of spend in a category, so the account's copy improves over time.
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Read weekly by operators at

Google, Procter & Gamble, Target, ByteDance, Ritual, Dr. Squatch, Lovevery, Koala, HiSmile, Tinuiti.

Newsletter subscribers, by employer. Their companies haven't endorsed this.

Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Kartike S., on LinkedIn
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