Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Claude Skill Nº05
The 3x3x3 Creative Matrix
A Claude skill that turns one product into 27 tested creative concepts on purpose. One product splits three times: 3 personas, 3 angles each, 3 formats (UGC / Static / Founder). The skill runs a short intake, then pressure-tests every input like a creative director before it writes a single word: killing fake personas, features dressed up as angles, three angles that secretly rhyme, and vague hooks that could belong to any brand.
What you get06 sections
- 01Disciplined coverage, not 27 random ideas. Three questions: who it is for, what you lead with, and how you make it. Every cell earns its place.
- 02Built-in pressure-test pass that kills the four things that ruin creative briefs: fake personas, features masquerading as angles, three angles that rhyme, and vague hooks.
- 03Every one of the 27 concepts gets a written hook + a one-line note on what the ad looks like. UGC sounds spoken, Static is one headline, Founder is first-person from the founder.
- 04Includes the ad-set structure that maps onto the matrix 1:1: 9 ad sets (one per selling point) x 3 ads (UGC / Static / Founder). Lift it straight into a campaign.
- 05Reads correctly by construction: ad-set level tells you which selling points win, ad level tells you which format carries them, then iterate on hooks against the winners.
- 06Ships with a worked example (fictional mattress brand) plus an optional self-contained HTML visual template you can drop your plan into and screenshot for the team.
Signal
What operators are saying
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
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