Claude skill Nº05 / Creative testing & planning
The 3x3x3 creative matrix.
This Claude skill splits one product three times, into three personas, three angles each and three formats, for 27 creative concepts. It pressure-tests every input like a creative director before it writes a word.
Get the Claude skill ↓
Free. Claude skill.
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What's inside
- 01Coverage by designEvery cell answers who it's for, what you lead with and how you make it.
- 02The pressure testIt kills fake personas, features posing as angles, angles that rhyme and vague hooks.
- 03A hook for every conceptEach of the 27 gets a written hook and a line on what the ad looks like.
- 04The ad set structureNine ad sets of three ads map onto the matrix one to one, so you can lift it straight into a campaign.
- 05Built to read cleanlyAd sets tell you which selling points win, and ads tell you which format carries them.
- 06A worked exampleIt comes with a fictional mattress brand and an optional HTML template you can screenshot for the team.
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Read weekly by operators at
Google, Procter & Gamble, Target, ByteDance, Ritual, Dr. Squatch, Lovevery, Koala, HiSmile, Tinuiti.
Newsletter subscribers, by employer. Their companies haven't endorsed this.
Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Kartike S., on LinkedIn
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More field studies
- The DTC landing page teardownField study Nº01. I classified and counted every landing page behind the paid social of 20 DTC brands, 266 pages across 11,999 live ads.PDF + CSV
- The first customer P&LOperator's template Nº01. This fully loaded P&L shows what platform CPA hides.XLSX
- Meta scaling stages 2026Operator's map Nº01. A Meta account goes through four stages, from “$10K a month and nothing sticks” to “$5M a month and boring on purpose.”PDF + XLSX