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Claude skill Nº01 / Creative strategy

Creative angle gap map.

This Claude skill takes your reviews, your competitors' reviews and your ad performance CSV, and turns them into one heatmap. It shows the angles your customers ask for, the weaknesses competitors get hammered for, what you've tested and what you've never run.

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Free. Claude skill.
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What's inside
  • 01Your customers' anglesIt clusters your reviews into the angles customers talk about, with quotes attached, and finds what your one and two star reviews say you're bad at.
  • 02Competitor weaknessesIt turns competitors' one and two star reviews into angles you could run, so “always sticky and tacky” comes back as a sticky residue campaign.
  • 03The validation gateA competitor weakness only becomes a conquest angle when it's clearly theirs, rather than a problem your whole category shares.
  • 04Your ads, taggedIt reads your ad names, tags every ad by format and angle, and maps spend, CPA and share of voice onto one grid.
  • 05Eight cell statesThe two that matter most mark a competitor weakness you've never run, and a double gap that customers want, competitors fail at and you've never tested.
  • 06A PNG and a summaryYou get one PNG and three to five bullet points you can send your team as they are.
Exhibit
Example output
What the heatmap looks like for a deodorant brand and three competitors.
Example heatmap output: deodorant brand, own reviews plus three competitors. 7 ad formats on the Y-axis, 9 customer angles on the X-axis. Cells carry spend amounts colored by performance (green high potential, red bad CPA, grey neutral), or dashed outlines for the gap states: amber for wanted but never tested, violet for a validated competitor weakness, violet with an amber ring for a double gap, light grey for an untested format. Two summary rows underneath: customer voice share per angle, and competitor gripe share with the brand's own rate beneath it for comparison.
Source: example output.
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Google, Procter & Gamble, Target, ByteDance, Ritual, Dr. Squatch, Lovevery, Koala, HiSmile, Tinuiti.

Newsletter subscribers, by employer. Their companies haven't endorsed this.

Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Kartike S., on LinkedIn
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