Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Claude Skill Nº01
Creative Angle Gap Map
A Claude skill that takes your reviews, your competitors' reviews, and your ad performance CSV, and outputs one heatmap. Every angle your customers ask for, every weakness your competitors are getting hammered for, what you have actually tested, and the white space you have never run. The gap between customer voice and ad spend is the highest-leverage thing in a DTC account. The second highest is sitting in your competitors' one-star reviews.
What you get06 sections
- 01Clusters your own reviews into the 8-10 angles customers actually talk about, with verbatim quotes attached, then does the same pass on your one and two star reviews to find what you are quietly bad at.
- 02Mines competitor one and two star reviews for failure modes and rewrites each as the angle you would run, not the complaint it started as. 'Always sticky and tacky' comes back as a Sticky Residue campaign.
- 03The validation gate, which is the part that stops you attacking a flaw you share. A competitor weakness only becomes a conquest angle when their gripe share clears 8% and runs at least 3x your own on the same theme. Closer than that and it is a category problem, not an advantage, and the skill says so instead of handing you the ad.
- 04Dissects your ad-name nomenclature and tags every ad by format and angle (auto-detects the convention, asks for confirmation, flags ambiguous rows), then maps spend, CPA, and share-of-voice onto one format-by-angle grid.
- 05Eight cell states, including the two that matter most: dashed violet for a validated competitor weakness you have never run, and violet with an amber ring for a double gap, where your customers want it AND your competitors are failing at it AND you have never tested it.
- 06Single PNG output plus a 3-to-5 bullet insights summary you can send your team verbatim, and a sourcing reference for pulling competitor reviews when you do not already have the CSV.
Signal
What operators are saying
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
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