Build blueprint Nº01 / Data infrastructure
The creative analytics stack.
This is the full architecture of a multi-tenant dashboard that turns raw Meta, Northbeam and Triple Whale exports into creative performance insight. It runs on one Postgres database with no API server, and security is enforced at the row.
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Free. PDF, 21 pages.
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What's inside
- 01The architectureA CSV export becomes a chart in one direction, with no server-side aggregation.
- 02One database for every brandOne Postgres database holds every brand, and Row Level Security is what keeps them apart.
- 03The schemaIt covers every table, from the control plane and daily_ad_metrics to each optional feature.
- 04Ad-name pattern matchingIt turns raw exports into the dimensions you want to slice by.
- 05Six steps to a dashboardThey take you from an empty Supabase project to a dashboard showing your own data.
- 06Field notesThey cover the “why is this slow” and “why is this empty” moments before you hit them.
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Read weekly by operators at
Google, Procter & Gamble, Target, ByteDance, Ritual, Dr. Squatch, Lovevery, Koala, HiSmile, Tinuiti.
Newsletter subscribers, by employer. Their companies haven't endorsed this.
Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Kartike S., on LinkedIn
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- Meta scaling stages 2026Operator's map Nº01. A Meta account goes through four stages, from “$10K a month and nothing sticks” to “$5M a month and boring on purpose.”PDF + XLSX