Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Build Blueprint Nº01
The Creative Analytics Stack
The complete architecture of a multi-tenant dashboard that turns raw Meta, Northbeam, and Triple Whale exports into creative performance insight. One Postgres database. No API server. Security enforced at the row.
What you get06 sections
- 01The full architecture: how a CSV export becomes a chart, in one direction, with no server-side aggregation
- 02How one Postgres database holds every brand safely, and why Row Level Security is the only thing keeping them apart
- 03The complete schema, table by table: control plane, daily_ad_metrics, and every optional feature
- 04How ad-name pattern matching turns raw exports into the dimensions you actually want to slice by
- 05Six steps from an empty Supabase project to a dashboard rendering your own data
- 06Field notes for the 'why is this slow' and 'why is this empty' moments, before they happen
Signal
What operators are saying
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
Kartike S.
One of the more thoughtful takes I've seen around the Meta ecosystem lately. Your posts consistently show a systems-level understanding of Meta rather than surface-level dashboard thinking, and that's pretty rare.
Usama S.
No fluff, no flattery, but your content is really great, amazing. I recently read a couple of your blogs and it blew my mind.
Jonah C.
Super helpful, thanks for sharing this. The 1 ad per ~$3k framing really clicked. This gives me a clearer way to help diagnose what's ads.
Chris G.
Lots of alpha in your newsletter. I really enjoy your content on LinkedIn. Keep up the good work.
Mark C.
I read some of your posts and you seem to have a very well rounded understanding of how to monitor and maintain profitability of a Meta account.
Daniel B.
Came across your substack and love the content.
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