How much creative should a DTC brand ship per month?
Creative volume should be paced to spend, not to the calendar. The Creative Pace framework sets a shipping rate per spend level, because each concept can only absorb so much spend before fatigue.
The full write-up, with the numbers and the sample sizes behind them, is in progress. The sections below mark exactly what is coming.
The number
Figure and sample size to come.
How to apply it
Figure and sample size to come.
When it does not hold
Figure and sample size to come.